shalab Posted July 20, 2011 Share Posted July 20, 2011 Found this interesting. It is also amazing the lengths people will go. http://9to5mac.com/2011/07/19/chinas-fake-apple-store/ Link to comment Share on other sites More sharing options...
Guest VAL9000 Posted July 20, 2011 Share Posted July 20, 2011 Would this be considered "brand arbitrage" ? Link to comment Share on other sites More sharing options...
Liberty Posted July 20, 2011 Share Posted July 20, 2011 I think the most important insight is what this tells us about the commercial culture in China. That someone with enough resources to do this thought this was a good idea... Wow. Link to comment Share on other sites More sharing options...
Guest VAL9000 Posted July 20, 2011 Share Posted July 20, 2011 My take is that this is indicative of how nascent the Chinese commerce system is. Legally, they're not even close to being where they need to be. This kind of thing wouldn't fly in developed countries. The other indicator is that Chinese consumers are accepting this counterfeit doppelganger. Apple's brand power isn't nearly as strong in China as it is here in NA. Consumers are unable to differentiate between a real Apple store and a pretend one - enough so that this fake store idea is a worthwhile endeavour. Even the employees in the store think that they actually work for Apple. I don't know that there's much we can learn from this as investors, but it's certainly interesting. This is the original blog posting: http://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/ It's not just one store - there are three in the same general area. Wild. Link to comment Share on other sites More sharing options...
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