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Steak N Shake gets into retail.


Guest dempster
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Guest dempster

claphands22 - Thanks. That's exactly where I got the name.

 

RagnarIsAPirate - Thanks. That's a great compliment considering all of the competition out there.

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thnx for the heads up, dempster.

 

i have to admit: i'm not sure how i feel about this idea. partly because there is so little specifics as yet, & partly because there often seems to be be a fine line between 'leveraging' your brand & diluting it.

 

i vaguely remember the fiasco that ensued some years ago when krispy kreme attempted to leverage its brand by selling its dougnuts in grocery stores. they just didnt taste the same, & it ended up hurting  business at the original krispy kreme shops. i dont know how the starbucks coffee products available in grocery stores has added or not added to the starbucks brand or co profitablity, tho. maybe thats been a different experience?

 

 

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