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I Told Sardar To Call Them "L'il Steaks!"


Parsad
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Well, Burger King is now suing Steak'n Shake over the name for the sliders.  Burger King calls theirs "BK Shots" and Steak'n Shake calls their "Steakburger Shots".  Maybe they should just go with "Shooters".  And of course my "L'il Steaks" is completely available.  Any SNS shareholders have some other good names to suggest?  Cheers!

 

http://southflorida.bizjournals.com/southflorida/stories/2009/03/16/daily84.html

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though, maybe the lawsuit press will be good press.

 

Perhaps!  I think that is from the Pabrai school of marketing.  Bid on a lunch with Buffett for years, always coming in second, while reaping tons of media coverage.  Then finally just bid and win the damn thing, and get more press coverage than you could ever imagine!  He paid $600K for the lunch, but he probably had $10M in free media coverage over the years.  Cheers! 

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Would you rather have two 10" Pizzas or one 16" Pizza?

It's a play on area (Steakburger Shots, BK Shots, 2-for-1 Pizza etc)

10" Pizza has a radius of 5" so area is 25 times pi (no pun intended).  Two of them gives you 50 times pi of pizza area.  One 16" pizza has a radius of 8 which gives you 64 times pi of pizza area. 

 

One 16" Pizza is 28% more pizza than two 10" pizzas  - same math for any small multiples of a larger original round product like Steakburger Shots, BK Shots etc.

 

Upside for the consumer is more variety available on multiple versions and less total junk consumed.

Upside for the restaurant is less product used to fill order at similar price to original large item.

 

Of course I just eat it until it's gone anyway so it's a moot point but this is one example you can tell your kids if they ever ask when they will ever use Geometry in real life!!

 

Disclaimer:  I do not presently own any Pizza, Steakburger Shots or BK shots

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I finally went to SNS last night for the first time (Prospect Heights, IL - suburb of Chicago) and it was a very enjoyable experience.  I tried to spend a lot of $$, but everything was so cheap it was hard to do - my bill was only $14 and it felt like I tried everything on the menu!

 

Anyway, I am almost certain that the little burgers in question were called "Shooters".  There was a separate insert to the menu featuring the Shooters and they were also on the menu.  I just checked the website to confirm the name, but the menu has not been updated.

  There were 5 varieties:

- Mustard and Ketchup

- A1

- Chipotle

- Frisco

- ???? (I should have taken notes)

 

Price point was $0.89 each or $0.99 with cheese.  You could also order 3 with fries for $3.99.

 

They seemed quite popular as I noticed a few other tables ordered them as well.  I was at the restaurant about 7:30pm so it wasn't too busy - maybe 1/3rd full.  I did notice when I left about 8:30pm, 4 cars were lined up in the drive thru. 

 

I realize this only one restaurant, but after visiting it I can honestly say that Sardar's only real challenge is getting the customer back.  The food was very good and very reasonablely price, the restaurant was very clean, the service was excellent - unfortuantley there jsut wasn;t that many customers there.

 

 

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When I'm out touring through the States, I love to eat SNS... A little too much apparently.

I'm now only aloud to go to one daily (significant other!), our trips with 2-3 visits a day were apparently a little much!

 

Can't wait for the minis!!!

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Would you rather have two 10" Pizzas or one 16" Pizza?

It's a play on area (Steakburger Shots, BK Shots, 2-for-1 Pizza etc)

10" Pizza has a radius of 5" so area is 25 times pi (no pun intended).  Two of them gives you 50 times pi of pizza area.  One 16" pizza has a radius of 8 which gives you 64 times pi of pizza area. 

 

One 16" Pizza is 28% more pizza than two 10" pizzas  - same math for any small multiples of a larger original round product like Steakburger Shots, BK Shots etc.

 

 

It is even better with burgers than with pizza, because with pizza the pies are probably the same thickness, where with burgers the smaller ones are probably thinner as well as smaller in diameter.  I'm not sure what the diameter of a SNS full size burger is, so let's just use your pizza example above and reduce the thickness as well to get an idea of the difference it makes.

 

Let's say the 16" pizza is 0.25" thick and the 10" pizzas are 0.20" thick (doesn't seem like much of a difference).  The volume of food for the 16" pizza is 64*pi*0.25 or 16*pi cubic inches and the volume of the 2 10" pies are 2*25*pi*0.2 or 10pi cubic inches. Which means that one 0.25in thick 16" pizza is 60% more food than 2 0.2" thick 10" pizzas.  You can see by reducing the thickness by only 0.05" you go from 28% to 60%. So if the mini-steaks are even a small amount thinner than the regular burgers the volume of ground beef saved is potentially huge.

 

--Eric

 

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Since they are hambuger meat wouldn't weight be a better measure than area?

 

Yes, see my post right above yours.  I used volume, not area.  A smaller volume of meat will weigh less than a larger volume of meat.  If you know the volume in cubic inches of a full size burger and you know the volume in cubic inches of a mini burger, and if you know how man oz/cu-in ground meat weighs, then you can figure out the weight in oz.  I don't know these numbers, which is why I stuck to volume, but unlike area, volume will scale proportionally exactly the same as weight will.  I don't have a SNS near me, but is someone wants to take measurements of the regular burger patty and the small burger patty we can use real numbers.  I'm sure the mass to volume of ground beef could be looked up on the internet.  With that info and knowing the price charged for each we could figure out exactly how much more profitable the mini-burgers are than the larger ones.

 

 

--Eric

 

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