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First Responders


ValueMaven

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For those interested in this book, the Big Three had authored a previous collection of essays and had used the label of "firefighters". It looks like some suggested that they were fighting, to some extent, something that they had started (some even used the label arsonists). So, since controlling the message is so important, using the first responders' image in this day and age makes a lot of sense. Don't fight the Fed, they say.

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